Build a Better Business.
Enjoy a Better Life.
We help business owners increase profits, simplify operations, and get their time back.
Running a business shouldn't consume every hour of your day.
You started your business for a reason. Let's help you love owning it again.
Many owners spend more time putting out fires than growing their business.
We help you build practical systems that create consistency, improve profitability, and give you back your time.
Increased efficiency and streamlined operations lead to higher revenue and lower expenses.
Simpler systems and smart automations that take the busy work off your plate.
So much of your business can run without you so you can spend your time how you want to.
Clear processes, responsibilities, and expectations so everyone knows what needs to happen and who owns it.
If you run a business we can help.
Our client base ranges from $200K to $10M in annual revenue. We are passionate about small business.
Whether you're a retailer, restaurateur, or service-based business — we can help.
From HVAC and plumbers to wine shops, restaurants, and property management, we believe business problems and solutions are universal. We help streamline the business administration, revenue collection, client communication, and scheduling — so you can focus on what you do best, or leave it to your team to handle.
The team behind The Growth Lab.
Zach Eidson
Zach Eidson
I'm Zach Eidson, founder of The Growth Lab.
For more than 20 years, I've helped businesses grow, solve problems, and build stronger operations — from small businesses and entrepreneurial ventures to companies managing more than $50 million in assets.
I've led teams, built systems, improved operations, developed sales and marketing strategies, and helped businesses turn challenges into sustainable growth. I've been part of growth that doubled and even quadrupled revenue. But I've also learned that growth alone isn't the goal. The right growth should create more freedom — not more chaos.
After 15+ years of management across multiple industries, I've put out enough fires to know where the next one is likely to start. My strength is seeing the whole business — identifying bottlenecks, simplifying what's complicated, and building practical solutions that make it run better.
I'm not interested in adding another 50-page strategy document to your desk. I believe in practical ideas, measurable progress, and consistent execution.
20+
$50M+
4x
Valerie Eidson
Valerie Eidson
I'm Valerie Eidson, Chief Creative Officer at The Growth Lab.
For more than 15 years, I've worked across digital media, marketing, social media, graphic design, branding, and photography — helping businesses and individuals communicate who they are and connect with the people they want to reach.
As a nationally recognized and award-winning photographer, I've built my career around more than creating beautiful images. I've learned how to tell stories, create meaningful experiences, develop a recognizable style, and understand what makes people stop, pay attention, and connect with a brand.
At The Growth Lab, I bring that experience to the creative and marketing side of our clients' businesses — from brand identity and marketing strategy to social media, photography, design, and digital content.
I believe great marketing should do more than look good. It should clearly communicate who you are, build trust with the right audience, and help your business grow.
15+
Award
360°
Love Owning Your Business Again.
You don't need to know what software you need or how to fix the process. That's our job. Tell us what's frustrating you, slowing you down, or taking up too much of your time. We'll help you build a better way.
thegrowthlabavl.com
Asheville, NC